12 years ago, the company has made one of the most necessary investments to meet all the requirements of the European Union, by providing certification with EN ISO 22000: 2005 and HACCP.
Regarding the pricing policy, the company TONA CO SH.P.K, follows a policy that combines costs, company objectives, consumer demand and considers other operators in the meat processing market.
From the conclusion conducted from Albanian studies make by USAID projects, TONA CO is known from 60-70% of the respondents as a company with high quality products and reasonable prices. At the end of this study, TONA CO was positioned as one of the best companies in the Albanian market.
In terms of marketing, TONA CO has continuously developed promotion campaigns for new products, waiting for the approval of consumers before their entry into the market.
TONAS's contributions are constant in various activities developed by institutions in Albania, such as fairs, sports activities, charity events both inside and outside the country.